LandinChat
Official Meta Tech Partner · CTWA-ready

Turn Meta ads into qualified WhatsApp leads.

Run Click-to-WhatsApp ads on Facebook and Instagram that land straight in an AI chatbot — qualify leads in seconds, sync to your CRM and 2–5× your ROAS.

See pricing & plans
Facebook Ads· Instagram Ads· WhatsApp Business API
Official Meta Tech PartnerWhatsApp Business APIFacebook & InstagramGDPR · ISO 27001Live in 24 hours
Built for performance marketers

Everything you need to scale CTWA ads.

1-click ad → chat

Customers tap your Facebook/Instagram ad and land straight in a WhatsApp chat — no form, no landing page, no friction.

AI auto-qualification

The chatbot greets, asks qualifying questions and scores leads instantly — only hot leads reach your sales reps.

Ad-level attribution

Track every reply back to its campaign, ad-set and creative. Optimise spend on the ads that actually convert.

Live ROAS dashboard

Cost-per-lead, qualified-lead rate, revenue and ROAS per campaign — live, no spreadsheets, no Meta-only blind spots.

Lead routing & CRM sync

Round-robin hot leads to reps in the shared inbox, push every contact to HubSpot, Zoho, Salesforce or Sheets.

Meta CAPI events

Send qualified-lead and purchase events back to Meta via Conversions API — train the algorithm on real outcomes, not clicks.

How it works

From ad tap to qualified lead in 90 seconds.

1. Launch a CTWA ad

Create a Facebook or Instagram ad with WhatsApp as the destination — we configure your pixel, ad account and welcome flow.

2. Lead taps & lands in chat

The customer is greeted instantly by your branded chatbot — no waiting, no form fatigue.

3. AI qualifies in seconds

Bot asks 3–5 qualifying questions, scores the lead and tags it with the source ad and campaign.

4. Hot leads → human

Qualified leads are routed to a sales rep with full context. Cold leads enter a nurture drip.

Use cases

Industries winning with Click-to-WhatsApp ads.

Real Estate

Project enquiries

CTWA ads for new launches → bot collects budget, location, BHK → hot leads to sales in seconds.

EdTech

Course demos

Drive course-demo bookings at 60% lower CPL vs landing-page ads — bot handles the calendar slot.

D2C

Catalog discovery

Tap the ad, see your catalog inside WhatsApp, place an order with payment — all in one chat.

Finance

Loan & insurance leads

Pre-qualify by income, age and city before a human touches the lead — agents work only hot files.

LandinChat vs landing-page ads

Lower CPL. Higher ROAS. Same ad spend.

FeatureLandinChatOthers
1-tap ad → WhatsApp chatLands on form
Ad-level attributionManual UTMs
AI lead qualificationHuman only
Meta CAPI eventsPixel only
Native CRM syncZapier extra
Done-for-you ad setupDIY
Done-for-you ad setup

We launch your first CTWA campaign — live in 24 hours.

Pixel install, WhatsApp Business API, ad-account linking, welcome flow and qualifying chatbot — fully managed.

See pricing
Deep dive

Why Click-to-WhatsApp Ads are eating lead-form ads.

Until 2023, the default Meta-to-CRM funnel was lead-form ads → spreadsheet → cold call within 24 hours. The form-fill-to-actual-conversation ratio rarely cleared 30%, because by the time anyone called back, the buyer had moved on. Click-to-WhatsApp Ads collapse that funnel into a single, in-the-moment conversation — and 2026 spend data shows performance brands shifting double-digit percentages of budget into CTWA.

LandinChat is built for that shift. The same workspace runs the ads, hosts the qualifying chatbot, routes hot leads to humans, syncs to your CRM and pushes optimised events back to Meta — so the algorithm learns from real revenue, not just clicks.

30–55%
Typical CPL drop vs lead-form ads in high-intent verticals
Source: LandinChat performance cohort
2–5x
ROAS improvement within 60 days of CAPI optimisation
Source: LandinChat performance cohort
<10s
Median time from ad tap to first chatbot reply
Source: LandinChat platform telemetry
Why CTWA wins

Buyers reply in seconds, not days

Lead-form ads pause the buyer's attention with a phone-number gate and a promise of a call back. CTWA replaces that with a chat that starts the instant they tap. There's no form fatigue, no waiting, no 'where's that lead from yesterday?' on the sales floor.

For high-intent verticals — real estate site visits, course demos, insurance quotes, loan eligibility — the CPL drop is typically 30–55% and the qualified-lead rate goes up at the same time. Both numbers improve, which almost never happens with a channel switch.

Qualification

Filter tyre-kickers before a human picks up

A great chatbot doesn't just route the lead — it qualifies first. LandinChat's CTWA flows ask 3–5 questions (budget, timeline, configuration, location) and assign a lead score. Hot leads get instant human handoff in your shared inbox; cold leads enter a multi-day nurture drip.

Your sales team stops wasting cycles on uninterested clicks and starts working a pre-warmed queue. Sales close rate usually goes up not because reps got better but because they finally stopped chasing junk.

Attribution

Per-ad ROAS, not channel-level guesswork

Every chat in LandinChat is stamped with the ad, ad-set and campaign that produced it. You see CPL, qualified-lead rate, revenue and ROAS at the creative level — and you push qualified-lead and purchase events back to Meta via CAPI to train the algorithm on real outcomes.

This is the loop that compounds. After 30 days of clean attribution and CAPI events, the same ad spend produces materially better leads — because Meta's optimiser finally has real signal.

“We cut CPL by 47% in 30 days. The chatbot does the qualifying our SDRs used to do — they only talk to leads who are ready.”
Performance Marketing Lead · Real-estate developer, Mumbai

Glossary

CTWA
Click-to-WhatsApp Ads — Meta ad format that opens a WhatsApp chat instead of a landing page.
CPL
Cost Per Lead — total ad spend divided by qualified leads generated.
CAPI
Conversions API — Meta's server-side event channel for higher-fidelity attribution.
ROAS
Return on Ad Spend — revenue divided by ad spend, the bottom-line performance metric.
Lead score
Numeric score assigned by qualifying questions to prioritise sales follow-up.

Last updated: June 2026

FAQ

Everything you wanted to ask about Click-to-WhatsApp ads.

What are Click-to-WhatsApp ads?+

Click-to-WhatsApp (CTWA) ads are Facebook and Instagram ads that open a WhatsApp chat with your business when tapped — instead of a landing page. LandinChat connects those chats to an AI chatbot that qualifies the lead and routes to your sales team automatically.

Why are CTWA ads better than landing-page ads?+

Lower CPL, higher intent and zero form drop-off. Customers reply in seconds, you get their phone number on the first message, and the AI chatbot follows up 24×7. Most LandinChat customers see 2–5× better ROAS vs landing-page ads.

Do I need a special account to run CTWA ads?+

You need a Meta Business Manager and a WhatsApp Business API number. LandinChat sets both up for you — verification, green tick application, ad-account linking — in under 24 hours.

Can the chatbot qualify leads from the ad automatically?+

Yes. The moment a lead taps the ad, the chatbot greets them, asks qualifying questions (budget, intent, location), scores the lead and routes hot ones to a human rep in your shared inbox or CRM.

Will leads sync to my CRM?+

Yes. Native sync with HubSpot, Zoho, Pipedrive, Salesforce, Google Sheets — plus webhooks for anything else. Every CTWA lead is tagged by ad-set, campaign and UTM.

Can I track ROAS per ad?+

Yes. Every chat is attributed to its source ad, campaign and ad-set. See cost-per-lead, qualified-leads, revenue and ROAS in a live dashboard or push events to Meta for better optimisation.

How quickly should I expect to see ROAS improve?+

Most LandinChat customers see CPL drop within the first two weeks as the chatbot starts filtering tyre-kickers before they reach a human. ROAS improvement compounds over 30–60 days as Meta CAPI events train the algorithm on real qualified-lead and revenue outcomes rather than raw clicks.

Can CTWA ads target outside India?+

Yes — Click-to-WhatsApp ads run wherever Meta and WhatsApp are available, which is essentially everywhere except a handful of restricted markets. LandinChat customers run CTWA campaigns across India, SEA, MENA, LATAM, the EU and the US.

How does Meta CAPI improve my campaigns?+

Meta's Conversions API lets you send server-side events (qualified-lead, booking, purchase) back to the ad platform. Meta's algorithm then optimises for those real outcomes instead of cheap clicks, which usually drops CPL another 20–35% within a few weeks.

Can I run CTWA ads alongside lead-form ads?+

Yes — and many brands do, then compare CPL and conversion side-by-side. In our cohort, CTWA wins on conversion-to-customer for high-intent purchases (real estate, education, finance, travel) while lead-form ads still win for very low-intent newsletter signups.

What budget do I need to start?+

There's no Meta-side minimum — campaigns work from $10–20/day. To get statistically meaningful learning data in 2–3 weeks, plan for $1,000–3,000 of ad spend across 2–3 ad variants and 1–2 audiences. LandinChat's onboarding team helps structure the first set of campaigns.

Related: WhatsApp Chatbot · WhatsApp Broadcast · Shared team inbox · WhatsApp automation · Catalog & payments · Pricing

Start replying to customers in seconds
— set up by tomorrow.

Join 500+ businesses worldwide using LandinChat to reply faster, sell more, and never miss a customer on WhatsApp.

See pricing & plans
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