How to create a WhatsApp Business account (2026 step-by-step)
A WhatsApp Business account is a free profile built on top of the regular WhatsApp infrastructure that gives small businesses a labeled identity, quick replies, away messages, and a product catalog. It runs on the free WhatsApp Business app and uses a phone number that is not currently active on personal WhatsApp.
This tutorial walks through the exact setup — from picking the right number to filling out the business profile and sending your first message. Total time: about 10 minutes. No technical skills required.
- 1
Pick a dedicated phone number
Use a number that isn't already registered on personal WhatsApp. A second SIM or a landline that can receive SMS/voice works. If the number is on personal WhatsApp, back up chats first, then delete the account before reusing.
- 2
Install the WhatsApp Business app
Download from Google Play or the Apple App Store. The Business app is a separate install — don't replace your personal WhatsApp. Both can coexist on the same device.
- 3
Verify your phone number
Open the app, accept the terms, enter your country code and number. You'll receive a 6-digit SMS code. If SMS fails, tap 'Call me' for a voice OTP.
- 4
Fill in business profile fields
Add business name (you can't change it easily later — pick carefully), category, description, address, hours, website and email. A complete profile builds trust and improves search visibility inside WhatsApp.
- 5
Set greeting and away messages
Under Business tools > Greeting message, enable an auto-greeting for first-time customers. Add an away message for off-hours. These are the only automation features on the free app.
- 6
Add a catalog and send your first message
Optional: upload products under Catalog. Then send a test message to a friend and check the delivery receipt. You're live.
Pro tips
- → Names are reviewed by Meta — avoid generic terms like 'Best Store' which may be rejected.
- → If you need bulk messaging, a chatbot, or multiple agents, you'll quickly outgrow the free app — upgrade to the WhatsApp Business API.
- → Back up chats to Google Drive / iCloud weekly to avoid loss on phone changes.
Frequently asked questions
Is WhatsApp Business free?
Yes — the WhatsApp Business app is free for small businesses. The WhatsApp Business API (for larger teams) is paid per conversation.
Can I use the same number for personal and business?
No. A phone number can only be on one of the two apps at a time.
How do I switch from a personal account to Business?
Back up your chats, install the Business app, register with the same number and verify with SMS — chats will be migrated.
Read next
Apply it in your industry
Official references
Skip the setup. Use LandinChat.
Official Meta Tech Partner powering WhatsApp marketing for 500+ businesses worldwide. Broadcasts, chatbot, shared inbox, integrations — one flat plan.
See pricing