LandinChat
WhatsApp + Google Sheets

WhatsApp Google Sheets integration — run campaigns from a spreadsheet

Send WhatsApp broadcasts from a Google Sheet, log every reply back to a Sheet, and trigger flows whenever a row is added. Built for ops, agencies and growth teams.

Last updated: June 2026 · Productivity & no-code

In short: The simplest way to run WhatsApp from data you already have. Connect a Sheet, pick a template, hit send.
<5 min
Setup time
No-code
Spreadsheet-first
10k+
Rows per broadcast
Official
Meta Tech Partner
What you can do

Top WhatsApp + Google Sheets use cases

Pre-built playbooks brands run on day one of the Google Sheets integration.

Broadcast from a Sheet

Upload contacts in a Google Sheet and send a WhatsApp broadcast in one click.

Personalized merge fields

Map any Sheet column to a WhatsApp template variable for personalization.

Log replies to a Sheet

Append every WhatsApp reply to a Sheet with timestamp, phone and message.

Trigger flows on new rows

When a row is added (e.g. from a Google Form), trigger a WhatsApp flow instantly.

Drip campaigns from a list

Schedule a multi-day WhatsApp drip to a Sheet column.

Update Sheet from reply

Write back the customer's WhatsApp reply or chatbot answer into the Sheet.

What's inside

Everything the Google Sheets integration covers

  • Native Google Sheets add-on
  • One-click broadcast from any Sheet
  • Map columns to WhatsApp template variables
  • Scheduled and recurring broadcasts
  • Auto-log inbound replies back to a Sheet
  • Trigger flows on new rows (works great with Google Forms)
  • Two-way write-back from chatbot flows
  • Conversation analytics with delivery and reply stats
Triggers & actions

Events that fire WhatsApp messages

Triggers (from Google Sheets)
  • New row added
  • Row updated
  • Column value matches condition
  • Scheduled time reached
Actions (in LandinChat)
  • Send WhatsApp broadcast to a column of numbers
  • Send a single WhatsApp template from a row
  • Append a row with the WhatsApp reply
  • Update a cell with chatbot answer or status
  • Trigger a no-code chatbot flow
Setup

How to connect Google Sheets with WhatsApp via LandinChat

  1. Step 1

    Install the add-on

    Add the LandinChat add-on from the Google Workspace Marketplace.

  2. Step 2

    Authorize the Sheet

    Grant LandinChat access to the specific Sheet you want to use.

  3. Step 3

    Map columns

    Pick the phone column and map variables to WhatsApp template fields.

  4. Step 4

    Approve templates

    Submit your WhatsApp template to Meta and pick it in the add-on.

  5. Step 5

    Send or schedule

    Click Send Now or schedule for later — see delivery stats inside the Sheet.

Why teams choose it

Benefits of running Google Sheets on LandinChat

Zero learning curve

If you can edit a spreadsheet, you can send WhatsApp campaigns.

Perfect for ops & agencies

Run client campaigns from a Sheet without a CRM.

Forms + WhatsApp in minutes

Combine Google Forms with WhatsApp auto-replies.

Unlimited agents

Shared inbox without per-seat fees.

Deep dive

The complete guide to WhatsApp + Google Sheets

The fastest way to send WhatsApp from a spreadsheet

Sheets is still the system of record for thousands of small teams — leads from Facebook Ads, event registrations, COD orders from manual stores, attendance from offline classes. LandinChat connects to any Google Sheet via OAuth, watches a column or a row-added trigger, and fires a Meta-approved WhatsApp template per row. Two-way: replies post back into a configurable column, so your sheet becomes a live conversation log.

Bulk broadcasts without spreadsheet gymnastics

Upload (or link) a sheet of contacts with merge fields (name, city, product, last order), pick a WhatsApp template, hit send. LandinChat throttles to Meta's per-second limits automatically and writes back delivery / read / reply status per row. No CSV exports, no copy-paste, no broken merges.

Two-way Sheets ↔ WhatsApp for ops teams

Field sales, logistics dispatchers and event organisers run their whole day from a sheet. With LandinChat: every WhatsApp reply lands in the sheet, every status change in the sheet sends a WhatsApp ping, and a column of buttons (Yes / No / Reschedule) collects structured responses straight into rows.

Proof

Why WhatsApp + Google Sheets works

<5 min
From OAuth connect to first WhatsApp message fired from a Google Sheet
Source: LandinChat onboarding data, 2025
95%+
WhatsApp Business API open rate within 3 minutes
Source: Meta Business benchmarks, 2025
10×
Faster than CSV-export-and-upload broadcast workflows
Source: LandinChat customer cohort, 2025
Honest take

Where the Google Sheets integration shines — and where to plan ahead

Pros
  • OAuth connect — no Apps Script or developer needed
  • Works on any Google Sheet you can edit
  • Two-way sync: replies write back into a chosen column
  • Throttled automatically to Meta's per-second send limits
  • Supports quick-reply buttons that capture structured responses into rows
Watch out for
  • Google Sheets API quotas apply on very large sheets (>50k rows) — chunk into smaller sheets for best performance
  • Marketing-category broadcasts still need Meta template pre-approval
Pricing notes

LandinChat is one transparent monthly platform fee with unlimited connected Google Sheets. Meta WhatsApp conversation fees pass through at cost. Google Workspace pricing is unaffected.

Glossary

Google Sheets + WhatsApp terms, explained

Row-added trigger
Google Sheets event that fires when a new row appears. LandinChat watches this to send a WhatsApp message per new lead or order.
Merge field
A {{column_name}} placeholder inside a WhatsApp template that pulls from the sheet column. Supports text, dates, numbers and URLs.
Apps Script
Google's serverless layer for Sheets. LandinChat works with or without Apps Script — most setups need none.
Service account vs. OAuth
LandinChat uses OAuth so messages send under your Google identity and respect your Sheets sharing permissions.

We run our offline event registrations in a single Google Sheet. LandinChat sends the WhatsApp confirmation, the day-before reminder and the post-event feedback ask straight from the sheet — and writes replies back into the same row. It replaced a Zap that broke every other week.

Vikram Shetty, Events Lead, a 200k-attendee community organiser
FAQs

Google Sheets + WhatsApp — frequently asked questions

Does the Google Sheets integration work on Google Workspace?

Yes — it works on personal Google accounts and Google Workspace (with admin install). The add-on is listed on the Google Workspace Marketplace.

How many rows can I broadcast in one go?

Up to 10,000 rows per Sheet by default; higher limits available on request. WhatsApp Business API rate limits still apply.

Can I use merge variables from Sheet columns?

Yes — map any column to any WhatsApp template variable for full personalization.

Will WhatsApp replies log back to a Sheet?

Yes — every inbound reply can be appended to a Sheet with timestamp, phone, message and chatbot tag.

Can I trigger a flow when a Google Form is submitted?

Yes — Google Form responses land as new Sheet rows, and a new-row trigger fires a WhatsApp flow instantly.

Is this on the official WhatsApp Business API?

Yes — LandinChat is an Official Meta Tech Partner. All messages are sent on Meta-approved WhatsApp Business API templates.

Can I schedule recurring broadcasts from a Sheet?

Yes — schedule daily, weekly or custom recurring broadcasts based on column conditions.

How does pricing work?

One transparent monthly LandinChat plan with unlimited agents, plus Meta conversation fees passed through at cost.

Does it work with shared sheets owned by someone else?

Yes — as long as you have editor access to the sheet, you can connect it. OAuth ensures messages are sent under your Google identity and respect Workspace sharing rules.

Will it send WhatsApp messages for historical rows?

By default it watches for new rows only. You can also run a one-time backfill for existing rows from the LandinChat dashboard, scoped to a row range you select.

What happens if the sheet has duplicate phone numbers?

LandinChat dedupes by phone number within a 24-hour window per template to avoid spamming the same contact. You can override this for legitimate transactional duplicates.

Does it work with Excel Online or only Google Sheets?

This integration is Google Sheets-specific. For Excel Online / Microsoft 365, use the Zapier or Make integration which both have native Microsoft 365 connectors.

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