360dialog pricing in 2026: real costs, markup and hidden fees
Updated 2026-06-11 · Berlin, Germany · serves Global
360dialog is a German WhatsApp BSP focused on providing WABA API access to ISVs and engineering teams. Minimal managed UI — you build on top.
Strengths are clean API and low platform fees. Trade-offs: no managed inbox/broadcast/chatbot, you build everything, and total cost of ownership includes engineering time.
360dialog plans & prices
| Plan | Monthly price | Best for | Conversation pricing |
|---|---|---|---|
| Hub | €49 per WABA | ISVs and engineering teams | Small markup over Meta rates |
How 360dialog's pricing model actually works
- Per-WABA monthly fee.
- Per-conversation markup over Meta rates.
- No managed UI — API access only.
Hidden costs to watch out for
- • Engineering cost to build all UI.
- • Infrastructure to host your custom platform.
360dialog vs LandinChat pricing
- Plan fees: €49 per WABA
- Per-conversation markup over Meta rates
- Engineering cost to build all UI.
- Infrastructure to host your custom platform.
- Flat platform fee — see pricing
- No per-conversation markup — Meta bills you directly
- Unlimited agent seats included
- All features (catalog, payments, chatbot, broadcasts) on every plan
Who 360dialog is best for
- • ISVs building their own WhatsApp product
FAQs about 360dialog pricing
What does 360dialog actually cost?
€49 per WABA per month plus a small per-conversation markup. Add engineering cost for your custom UI.