WhatsApp order confirmation templates
Order confirmations are the easiest WhatsApp template to get approved and one of the cheapest to send — they qualify as UTILITY conversations under Meta's pricing model. Customers expect them, open rates push 98%, and they unlock the 24-hour customer-service window so support agents can chat freely.
Use these templates as your default replacement for transactional email confirmations. Average implementation time: under an hour with any standard e-commerce platform.
When to use
Fire immediately after successful checkout. Send a separate shipping update template when the order ships, not in this message.
Approval tips
- • Submit as UTILITY category. Lower per-message cost and faster approvals.
- • Use neutral, factual language: 'Order confirmed', not 'Thanks for shopping with us! 🎉'.
- • Variables: order number, product name, total, ETA. Don't over-personalize the body.
Best practices
- Keep it under 80 words. Customers scan, they don't read.
- Always include the order ID — it's the reference for any follow-up support conversation.
- Add a 'Track order' URL button linked to a customer-facing tracking page (not a generic admin link).
- Don't bundle a marketing offer into the confirmation — Meta will reject the template under UTILITY.
6 copy-paste templates
Submit each as a new template in your WhatsApp Business Manager. Variables ({{1}}, {{2}}) populate from your CRM at send time.
Hi {{1}}, your order #{{2}} is confirmed.
Items: {{3}}
Total: {{4}}
Estimated delivery: {{5}}
We'll send tracking once it ships.Default confirmation. Works for any e-commerce vertical.
Hi {{1}}, payment received for order #{{2}}.
Amount: {{3}}
Payment method: {{4}}
Delivery to: {{5}}
ETA: {{6}}Adds payment-method confirmation + invoice link.
Hi {{1}}, your COD order #{{2}} is confirmed.
Amount to pay on delivery: {{3}}
ETA: {{4}}
Please keep exact change ready.COD-specific. Cancel button reduces wasted delivery attempts.
Hi {{1}}, your appointment for {{2}} is confirmed.
Date: {{3}}
Time: {{4}}
Location: {{5}}
Reply RESCHEDULE to change.Service businesses — salons, clinics, consultants.
Hi {{1}}, your {{2}} subscription is active.
Plan: {{3}}
Next billing: {{4}}
Amount: {{5}}SaaS and subscription commerce.
नमस्ते {{1}}, आपका ऑर्डर #{{2}} कन्फर्म हो गया है।
कुल: {{3}}
डिलीवरी: {{4}}Hindi version — submit as a separate language variant of the same template name.
FAQs
Will order confirmation work as a free service conversation?
Only if the customer messaged you first in the last 24 hours. Otherwise the template fires as a paid UTILITY conversation.
Can I add a marketing offer like 'Save 10% on your next order'?
No — that promotional language reclassifies the template as MARKETING. Send the offer in a separate post-purchase message instead.
How many variables can the template have?
Up to 10 in the body. Buttons can hold dynamic URL parameters too.
What if the customer hasn't accepted WhatsApp marketing opt-in?
UTILITY templates only require transactional opt-in (a checkbox at checkout is enough). They do not require marketing consent.
Does Meta charge me even if the customer doesn't open the message?
Yes. Billing is per delivered conversation, not per read.
Can I use emojis in UTILITY templates?
Sparingly. One or two are fine; emoji-heavy templates often get downgraded to MARKETING during review.
Skip the manual setup. Use LandinChat.
Official Meta Tech Partner powering WhatsApp marketing for 500+ businesses worldwide. Pre-built order confirmation flows, broadcasts, chatbot, shared inbox — one flat plan.
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