BotPenguin pricing in 2026: real costs, markup and hidden fees
Updated 2026-06-11 · India · serves Global
BotPenguin is a general-purpose chatbot platform supporting WhatsApp, web, Telegram, Facebook Messenger and more. It targets SMBs wanting an inexpensive chatbot across channels.
The trade-off is depth on WhatsApp specifically. Brands serious about WhatsApp as a primary channel often outgrow BotPenguin's WhatsApp-specific features (commerce, broadcast automation, shared inbox depth) and look for a WhatsApp-first platform.
BotPenguin plans & prices
| Plan | Monthly price | Best for | Conversation pricing |
|---|---|---|---|
| Baby | $0 | Trial | Limited |
| King | $50 | Small business | Meta rates apply |
| Emperor | Custom | Enterprise | Meta rates apply |
How BotPenguin's pricing model actually works
- WhatsApp features are part of a multi-channel platform — depth varies.
- Meta conversation rates billed separately.
- Premium AI and integrations are add-ons.
Hidden costs to watch out for
- • WhatsApp-specific features (broadcasts, catalog) may require higher tiers or add-ons.
- • Custom integrations are Enterprise-only.
BotPenguin vs LandinChat pricing
BotPenguin
- Plan fees: $0 / $50 / Custom
- WhatsApp-specific features (broadcasts, catalog) may require higher tiers or add-ons.
- Custom integrations are Enterprise-only.
LandinChat
- Flat platform fee — see pricing
- No per-conversation markup — Meta bills you directly
- Unlimited agent seats included
- All features (catalog, payments, chatbot, broadcasts) on every plan
Who BotPenguin is best for
- • Teams needing a single chatbot across multiple channels
FAQs about BotPenguin pricing
What does BotPenguin's WhatsApp plan cost?
Paid plans start at $50/month; advanced WhatsApp features may require higher tiers or add-ons.
Is the AI chatbot included?
Yes within plans, with usage limits.